We share our knowledge and stories, always with the support of a marketing communications consultant from Circa Twee, our communications agency. For the past six months, this has been Janneke Buitenhuis. Five questions, five answers.
Direct shipment: an extra step for extra results
We are happy to go the extra step for our customers. Even if we have to look for extra warehouse capacity for this. For one of our Personal Care customers, we are therefore investigating whether we can meet their need for direct shipment. Speaking: head of the Personal Care Business Office, Frits Franssen.
For this beautiful A-brand we put gift sets together at Vetipak. We make and supply the rigid boxes and fill them with shower foams, body creams and perfumes. Also we take care of the beautiful ribbon around the gift sets, says Frits proudly.
“Currently, the products are delivered to a logistics service provider. We call off when we need to fill new gift sets again. But recently, the customer asked us if they could have their suppliers deliver directly to us.”
Help with their needs
According to Frits, it was immediately clear: we are going to help with their needs. “For us it means, for example, that we have to carefully examine how large our extra warehouse space must be and what the requirements are. For example you can consider the facilities that a space must meet in order to store flammable products.”
“This also has consequences in terms of volume, because we need a larger warehouse. After all, we are going to store much more than the work stock we previously received. We go to great lengths to come up with a solution. Even expanding one of our properties is a serious option.”
““Storage is not our core business. It is a form of service that is secondary to production. However, we also want to organize warehouse functions and related logistics services as efficiently as possible. Because the better we do that, the better production runs.”
Frits Franssen, hoofd Bedrijfsbureau Personal Care
Skip a link in the chain
Frits thinks that this form of collaboration is not unique, but above all very efficient. “We enable our customer to skip a link in the chain. As a result, they not only save costs, but they can also switch faster if necessary. For example, they do not have to keep products in stock for as long, which has a positive effect on their risk management and cash flow.”
“Storage is not our core business. It is a form of service that is secondary to production. However, we also want to organize warehouse functions and related logistics services as efficiently as possible. Because the better we do that, the better production runs.
Even a higher level
The customer can achieve significant cost savings by removing a chain station. And in turn at Vetipak we can guarantee a higher response time; after all, the products are already with us. According to Frits, this can be a great advantage. For example, if we want to switch quickly to another gift set for some reason.
“By showing how far we go, we work emphatically on customer loyalty. This beautiful A-brand is a very nice relationship that gives us the opportunity to thing along to innovate. We do not see each other as customers and suppliers, but as partners. Together we have a strategic scope with a long term vision. And then you can also touch on these topics and look for further improvements on all facets of the supply chain. Through this construction, we take our already high-quality service and cooperation to an even higher level.”
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