Say you have a private label for chocolate products, and you’d like to bring a new brand to market. The product is ready to sell, and you also have access to sales channels throughout Europe and beyond. Now all you need is the perfect packaging. That’s the story of Choco Shocks miniatures, which now stock the shelves in a stylish quatro seal upright bag.
ECPA Conference 2019: exciting and valuable
Sharing knowledge, exchanging experiences and networking: those were the main ingredients at last week's ECPA Conference in Eindhoven. Of course Vetipak also attended this important event. Chief Commercial Officer Mark van der Burgt looks back on the basis of three inspiring speakers.
“The two-day conference kicked off with a welcome dinner. After a pleasant evening, an interesting program awaited us on Thursday. Because as ECPA chairman Ingo Meierhans rightly stated in his opening speech: there is still a lot to learn from each other.”
“The first speaker of the day was Christian Mahr, founder and owner of Qadcon. He shared his vision about a quality culture within organizations. An interesting lecture, which mainly led me to conclude that we are already ahead of the game at Vetipak. Systems and machines are important, but ultimately it are our associates on the production floor who determine and monitor the quality standard.”
“Ultimately, it are our associates on the production floor who determine and monitor the quality standard”
“A speaker I have known for a long time was Josephine Coombe. As Chief Marketing Officer at Nulogy, she told a story about the evolving role of co-packers and how best to deal with that strategically. The core of her argument was that the added value of co-packers continues to increase due to more complex supply chains and changing consumer preferences. That was exactly what we like to hear and see in our daily business, of course.”
“The added value of co-packers continues to increase due to more complex supply chains and changing consumer preferences”
“A story that will stay with me for a long time is the lecture of the blind Miles Hilton-Barber. His handicap has never inhibited him from delivering special achievements such as running marathons and sailing the world. In fact, he is responsible for several Guinness World Records. Miles' lecture once again demonstrated what we as people are capable of. His most important message: don't be afraid and pursue your dreams! FEAR only stands for False Evidence Appearing Real.”
“Don't be afraid and chase your dreams!”
Sparring and catch up
“Of course there was enough time between the lectures to talk and catch up with colleagues from all over Europe. This made the conference – just like the two previous editions – exciting and valuable. ECPA organizer Gordana Schloeser was put in the spotlight at the end of the afternoon. More than rightly so! I am already looking forward to the next edition.”
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