We share our knowledge and stories, always with the support of a marketing communications consultant from Circa Twee, our communications agency. For the past six months, this has been Janneke Buitenhuis. Five questions, five answers.
Eska and Vetipak: ‘Developing together’
“We want to grow in co-production, and we see a lot of opportunities in the Personal Care segment. Eska has contact with major brands that are looking for attractive packaging. We can produce it, and Eska has the material, so we can reinforce one another.”
Says our Chief Commercial Officer Mark van der Burgt, who was recently interviewed by Eska’s in-house magazine We’re In. The innovative company has been our partner for the production of chic gift boxes for a few years. They asked Mark about innovation, development, and above all: collaboration.
“We wanted a partner here in the Netherlands, and Eska is a big player; a great brand that knows how to market itself”, says Mark in the article. “The company leads the way in innovation and reliability. So we quickly built a bond of trust together.”
Would you like to know more? Then read the interview in We’re in (pdf in Dutch).
And take a moment to click on the partnership article on our website.
Have you already read this?
The latest news.
Co-packing meets product development part 2
Part 2: the practice
Mark van der Burgt recently shared his credo with us: involve co-packers in your product development at the earliest possible stage. Everyone benefits from this approach, as our CCO has been saying for years. A clear enough plea but... how does this work in practice? We put this question to Julie Navarro, Packaging and Quality Manager at Nestlé International Travel Retail in Switzerland.
“Loads of faith in our partnership with Vetipak”
For many years now, they’ve been a powerhouse duo made in fragrant heaven: Vetipak and Rituals, a Dutch producer of luxury home and body cosmetics. We asked Marcel van Groningen, Chief Sourcing & Supply at Rituals, about the relationship between the two companies.