We share our knowledge and stories, always with the support of a marketing communications consultant from Circa Twee, our communications agency. For the past six months, this has been Janneke Buitenhuis. Five questions, five answers.
ISM 2020: Enjoying mealworm lollypops
It’s a fixed yearly visit for Vetipak; The Internationale Süßwaren Messe (ISM) in Cologne. This time Joergen Pleijte (Bussiness Development Manager) and Marcel Zondag (Customer support Manager) visited this leading trade fair in the confectionery and snacks industry. Three trends they want to share with you.
The ISM offers the largest number of brands in candy and confectionery. So eminently the place be to stay informed on the major market developments and trends. Here they are!
1. Vegan on the rise
A development where almost every manufacturer, large or small, is focussing on; the rise of vegan products. Think about dairy free chocolats that are not filled anymore with gelatine but with fruit pieces. In the Netherlands Vegan candy is already fully available. Vetipak co-packs more and more vegan candy on its production lines.
2. Circularity and sustainability
Although there never is a central theme at the ISM it looked it had one this year. Everywhere we looked circularity and sustainability was a hot topic. Probably not a surprise for the visitors and for Vetipak again the confirmation that packing circular and sustainable is the future.
3. Candy from insects
It may sound a bit weird, but in a short time you’ll be enjoying your mealworm lollipop with cherry flavour or chocolate bars with protein of grinded grashoppers. Really; candy made of insects. There are already some succesfull companies cultivating insects for foodprocessing on a large scale. It would be great for Vetipak to be the first Dutch co-packer that packs candy insect bars.
"Although there never is a central theme at the ISM it looked it had one this year. Everywhere we looked circularity and sustainability was a topic. "
Marcel Zondag (Customer Support Manager)
