Since last fall, the sauces, breakfast cereals, and beverages manufactured by Kraft Heinz have been making their way from AG Logistics’ brand-new distribution center in Ede to retailers across the entire Benelux region.
It’s a fixed yearly visit for Vetipak; The Internationale Süßwaren Messe (ISM) in Cologne. This time Joergen Pleijte (Bussiness Development Manager) and Marcel Zondag (Customer support Manager) visited this leading trade fair in the confectionery and snacks industry. Three trends they want to share with you.
The ISM offers the largest number of brands in candy and confectionery. So eminently the place be to stay informed on the major market developments and trends. Here they are!
A development where almost every manufacturer, large or small, is focussing on; the rise of vegan products. Think about dairy free chocolats that are not filled anymore with gelatine but with fruit pieces. In the Netherlands Vegan candy is already fully available. Vetipak co-packs more and more vegan candy on its production lines.
Although there never is a central theme at the ISM it looked it had one this year. Everywhere we looked circularity and sustainability was a hot topic. Probably not a surprise for the visitors and for Vetipak again the confirmation that packing circular and sustainable is the future.
It may sound a bit weird, but in a short time you’ll be enjoying your mealworm lollipop with cherry flavour or chocolate bars with protein of grinded grashoppers. Really; candy made of insects. There are already some succesfull companies cultivating insects for foodprocessing on a large scale. It would be great for Vetipak to be the first Dutch co-packer that packs candy insect bars.
"Although there never is a central theme at the ISM it looked it had one this year. Everywhere we looked circularity and sustainability was a topic. "
Marcel Zondag (Customer Support Manager)