We share our knowledge and stories, always with the support of a marketing communications consultant from Circa Twee, our communications agency. For the past six months, this has been Janneke Buitenhuis. Five questions, five answers.
Oss takes the lead in circular packaging
Just like Vetipak, the municipality of Oss is very active in the field of sustainable packaging. Due to the strong presence of the packaging industry in the area, the municipality has even launched the Oss Circular Packaging Innovation Program. A publication on this subject recently appeared in FOOD Locations, for which our CCO Mark van der Burgt was also interviewed.
FOOD Locations Netherlands is an offline and online communication platform that facilitates communication between the food sector, government authorities and real estate professionals about locations for the food processing industry. In the latest issue, Alderman Frank den Brok talks about the Oss packaging industry and its sustainability focus.
“In September, we started the Oss Circular Packaging Innovation Program”, explains Den Brok. “Together with HAS University of Applied Sciences and companies located in Oss, we are fully committed to research, knowledge sharing and cooperation that enables participating companies to stay abreast of the latest developments, and to link up immediately with successful trends. The aim of this program is to ensure that the packaging chain both ends and starts with waste processors”, says the alderman.
Doing research together,
and making choices
Four of the companies participating in the program are interviewed in the magazine: Nutripack, Looman Salads, Acket and... Vetipak. “Packers and producers must collaborate to develop more sustainable packaging. They need to conduct research together, determine strategy and make choices”, says our CCO Mark van der Burgt in the magazine. “That starts very early in the collaboration, with every packaging solution. And it really doesn’t always have to be about innovations with respect to materials.”
Interested in finding out more? You can read all about it in FOOD Locations Netherlands:
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Co-packing meets product development part 2
Part 2: the practice
Mark van der Burgt recently shared his credo with us: involve co-packers in your product development at the earliest possible stage. Everyone benefits from this approach, as our CCO has been saying for years. A clear enough plea but... how does this work in practice? We put this question to Julie Navarro, Packaging and Quality Manager at Nestlé International Travel Retail in Switzerland.
“Loads of faith in our partnership with Vetipak”
For many years now, they’ve been a powerhouse duo made in fragrant heaven: Vetipak and Rituals, a Dutch producer of luxury home and body cosmetics. We asked Marcel van Groningen, Chief Sourcing & Supply at Rituals, about the relationship between the two companies.