Manufacturers, packaging companies, retailers, government authorities and consumers... we all struggle to meet the challenges of sustainability. Things need to improve – that much is clear. But how? We set out to find answers in the ‘jungle of sustainability’. In the first part of this series, we talk to Chris Bruijnes, managing director of the Kennisinstituut Duurzaam Verpakken (Research Institute for Sustainable Packaging), who advocates an integrated approach above all.
There’s so much going on at Vetipak!
Press passes, pastry, and lots and lots of sticky notes: those were the ingredients of the training course that 21 Vetipak colleagues attended last week. They discovered how much our company is actually doing, and how we can share those events: with one another and the outside world.
“You’re sitting on a huge mountain of great stories”, according to one of the trainers. “But you probably don’t realize how special those stories are. Because to you, they’re the most normal thing in the world. But what you do for your clients, the things you make, and the sheer number of innovative packaging solutions you develop are anything but normal. Just to mention a few things. How great would it be if we started to share those stories with one another? And with the outside world?”
So that’s exactly what we’re going to do. We’ve put together an editorial team and a network of correspondents, and together we’ll go searching for all of those stories, both big and small. Because it just doesn’t make sense for us to do something special in Zeewolde, and the other locations never hear about it. Or to develop a new technique for one client, that the other clients don’t know about...
A glance at the flip-over with the results of a five-minute brainstorming session says enough. And these are just a few of the ideas that we’ll be sharing over the next few months: internally, via our website, and via our social media channels.
A full flip-over page: the results of just five minutes’ brainstorming.
There was also cause for celebration: our new website is live! So the trainers treated the participants to a huge cream pastry. And fortunately, some colleagues immediately documented it with their smartphones, like true correspondents. Training complete!
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Navigating the ‘jungle of sustainability’ - Part 1: Chris Bruijnes, KIDV (Dutch Research Institute for Sustainable Packaging)
Strict protocol to prevent corona-contamination
Now the coronavirus has also reached the Netherlands, it’s time for extra awareness. Therefor all Vetipak factories have taken precautionary measures. In this blog we update you on our protocol.