Manufacturers, packaging companies, retailers, government authorities and consumers... we all struggle to meet the challenges of sustainability. Things need to improve – that much is clear. But how? We set out to find answers in the ‘jungle of sustainability’. In the first part of this series, we talk to Chris Bruijnes, managing director of the Kennisinstituut Duurzaam Verpakken (Research Institute for Sustainable Packaging), who advocates an integrated approach above all.
Vetipak in Bedrijvig Meijerijstad Magazine
Quality, flexibility, team spirit, and passion. These aren’t just the core values printed in Vetipak’s annual reports. The packaging specialist from Oss puts them into practice every day. Vetipak has become the largest packaging specialist in the Netherlands, and is successfully expanding into the European market. But how? In part by being ‘future-proof’ in the field of technology, but mainly by putting our employees first.
Co-packer Vetipak has specialized in packaging every imaginable product, including food industry products like candy, food, and pet food, but also cosmetics and electronics. Vetipak has nine packaging facilities, including two at the Doornhoek industrial park in Veghel: a pet food plant and an ‘external factory’ for one of the city’s largest chocolate producers. As Commercial Director Mark van der Burgt explains, that is a strategic choice. “Through our combination of innovative technology and the right people, we’ve proven that we don’t have to move to Eastern Europe, because we can keep the packaging activities right here in the Netherlands.”
In a branch that is constantly changing, Vetipak always strives to find solutions to suit the most creative packaging ideas, and to realize them as quickly and efficiently as possible. Standing out from the competition is essential in that. “Candy doesn’t change all that much, but its packaging does”, says Van der Burgt. “The market demands more than just a candy bar or personal care product in a boring box.”
Vetipak has experienced consistent growth since it was founded in 1997. Last year, the company invested 6 million euros in expanding its machine park. In Veghel alone, the firm will add two packaging lines and one of the plants will be completely redesigned. “With the goal of continuing our growth”, says Mark van der Burgt, with the caveat that the goal is to realize controlled growth. “To put it simply, our people have to be able to handle it. We’re constantly working on that. Finding the right people, training them well, and offering them opportunities in a no-nonsense work environment. That’s what we stand for.”
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Navigating the ‘jungle of sustainability’ - Part 1: Chris Bruijnes, KIDV (Dutch Research Institute for Sustainable Packaging)
Strict protocol to prevent corona-contamination
Now the coronavirus has also reached the Netherlands, it’s time for extra awareness. Therefor all Vetipak factories have taken precautionary measures. In this blog we update you on our protocol.