Since last fall, the sauces, breakfast cereals, and beverages manufactured by Kraft Heinz have been making their way from AG Logistics’ brand-new distribution center in Ede to retailers across the entire Benelux region.
Quality, flexibility, team spirit, and passion. These aren’t just the core values printed in Vetipak’s annual reports. The packaging specialist from Oss puts them into practice every day. Vetipak has become the largest packaging specialist in the Netherlands, and is successfully expanding into the European market. But how? In part by being ‘future-proof’ in the field of technology, but mainly by putting our employees first.
Co-packer Vetipak has specialized in packaging every imaginable product, including food industry products like candy, food, and pet food, but also cosmetics and electronics. Vetipak has nine packaging facilities, including two at the Doornhoek industrial park in Veghel: a pet food plant and an ‘external factory’ for one of the city’s largest chocolate producers. As Commercial Director Mark van der Burgt explains, that is a strategic choice. “Through our combination of innovative technology and the right people, we’ve proven that we don’t have to move to Eastern Europe, because we can keep the packaging activities right here in the Netherlands.”
In a branch that is constantly changing, Vetipak always strives to find solutions to suit the most creative packaging ideas, and to realize them as quickly and efficiently as possible. Standing out from the competition is essential in that. “Candy doesn’t change all that much, but its packaging does”, says Van der Burgt. “The market demands more than just a candy bar or personal care product in a boring box.”
Vetipak has experienced consistent growth since it was founded in 1997. Last year, the company invested 6 million euros in expanding its machine park. In Veghel alone, the firm will add two packaging lines and one of the plants will be completely redesigned. “With the goal of continuing our growth”, says Mark van der Burgt, with the caveat that the goal is to realize controlled growth. “To put it simply, our people have to be able to handle it. We’re constantly working on that. Finding the right people, training them well, and offering them opportunities in a no-nonsense work environment. That’s what we stand for.”
Ben Kleisterlee (Mars) talks about the Vetipak factory in Veghel.
“Where on earth have I ended up?” A bemused Rob van der Wijst takes a look around the production facility, a compact space where three machines are installed. Or, more precisely, two and a half machines, as the flow packer he’s been hired to operate is not working properly, and there are parts of the machine lying around everywhere.